In partnership with Central Ontario municipalities, Stewardship Ontario is running an advertising campaign to encourage residents to recycle more paper products. Materials such as cardboard toilet paper rolls and boxboard packaging for items such as toothpaste or soap are often neglected as residents tend to leave these in the bathroom garbage instead of bringing them to their blue box. Other materials such as letters, newspapers, magazines and cardboard egg cartons are also commonly thrown out with the garbage. You can take action by encouraging your household to take that extra step and remember to recycle all recyclable materials in your home.
Our engaging creative for the campaign takes recycling on a journey through a witty take on the classic National Geographic style wildlife shows. Listen to the ads below and catch them on your local radio stations!