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Plastic Is In

Stewardship Ontario and the Continuous Improvement Fund (CIF) have worked with a number of municipalities to conduct Promotion and Education (P&E) campaigns with the objective of improving the capture rate of mixed plastics in the residential Blue Box stream.


Stewardship Ontario has worked with Northumberland County, City of Kingston, City of Cornwall, City of North Bay, Region of York, Region of Niagara, City and County of Peterborough and City of Kawartha Lakes either to introduce mixed plastics to their program or to help increase capture. During the campaigns, the public was exposed to billboards, posters on buildings, ads on eco bins, radio spots, direct mail pieces and social media contests.

The success of the campaigns was determined by the increased collection of targeted products (egg cartons, fruit and veggie trays, strawberry containers, water bottles, muffin containers, bbq chicken domes) received at the collection facility—verified by:

  • Pre- and post-campaign audits
  • Post-campaign consumer/resident campaign awareness surveys
  • The acceptance of plastic in the Blue Box Program.


Did you know that access to all of the creative already produced by Stewardship Ontario for the Plastic Is In campaign is available to municipalities absolutely free? If you are interested, please contact for your password log-in to download these campaign visuals.


Stewardship Ontario continues to work with municipalities on increasing their capture of mixed rigid plastics. If you are looking to add these materials, please contact us for assistance. Stewardship Ontario is also working on planning and budget allocations for the increased capture of other materials in the Blue Box and ways to encourage a “standard basket of goods” across the province. If you are interested in working with us on this or have ideas to share on how to make this happen, please let us know:

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