2011 marked our eighth year as guardians of Ontario’s Blue Box Program. It was a year in which 75 per cent of Ontario residents said they consider the Blue Box their primary pro-environment effort. As many as nine in ten consider it the main driver of recycling in the province. This past year, our Orange Drop Program continued to step beyond the box to broaden the scope of consumer recycling. The program has become increasingly visible and accessible in our communities, responding to the public appetite for eco-initiatives and further driving awareness of the need to consign hazardous and special waste products and packaging so they can be safely and responsibly managed at the end of life.