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Sustainable Packaging Coalition Member, Burt’s Bees, Pioneers Changes and Increases Recyclability

Burt’s Bees has always followed its own flight path and pioneered natural, earth-friendly personal care products, embracing sustainability before the word was commonly known.

With strong growth and millions of committed customers, Burt’s Bees is living proof that doing the right thing is what discerning consumers want from business. Burt’s Bees® products are now available in 40 countries, and the company’s newest brand, güd®, launched in 2012 in the U.S. and coming soon to Canada, is introducing natural beauty and skincare to a whole new audience.

As a member of the Sustainable Packaging Coalition and the newly established Sustainable Packaging Cosmetics Roundtable, Burt’s Bees is committed to maximizing post-consumer recycled (PCR) content, choosing materials that are recyclable so it’s easier for consumers to recycle at home, and reducing packaging. In addition, Burt’s Bees has partnered with Preserve Gimme 5, a take back program for recycling #5s, America’s most common plastic.

Here are a few examples of small changes that have made large impacts

  • Lip Balm and Lip Shimmer packages are shrink wrap-free due to a tamper-evidency solution which extends the label. In a single year of production, Burt’s Bees keeps approximately 1,800 miles of shrink wrap out of landfills and has reduced the energy needed to produce each unit as a result.
  • Burt’s Bees new lip gloss wands, launched in November 2012, are encased in recyclable PET plastic with outer caps made from 100 per cent post-consumer recycled (PCR) Polypropylene (PP). These caps are an exciting new development for the company that it looks to leverage with other products.
  • Holiday packaging is 100 per cent plastic free, utilizing easily recycled paper foam trays to hold products. Burt’s Bees won an AmeriStar packaging award from the Institute of Packaging Professionals for this advancement.

Packaging innovation is a strategic priority for Burt’s Bees and an ongoing journey as the company assesses decisions through a lens of sustainability, aesthetics, function and cost.

“As we look to 2020, our goal is to continue to increase post-consumer content and recyclability of our packages while reducing material. Our long term ambition is to pioneer sustainability in packaging that’s visible, a source of delight for consumers and has a lighter impact on the planet,” says Director, Sustainable Business, Paula Alexander.

Connect with Stewardship Ontario 

We are always interested in hearing about new ideas to improve recycling. Contact us to talk about your green innovations and forward-thinking recycling technologies.


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